Objectives

Frequency was using AWS for its cloud infrastructure needs but was witnessing an increasing trend in the costs over the years. Due to the global pandemic, Cloud cost optimization became a necessity for Frequency and they were looking for partners to help optimize their spends.

Frequency
  • Reduction Automation of Cloud infrastructure management
  • efficiency Reduced Cloud spend
About the Customer
Founded in 2010, Frequency is a cloud-based internet video service provider that aggregates and distributes videos from content producers. Frequency’s white-labeled service gives operators access to a comprehensive portfolio of licensed content and a fully-featured video platform, including real-time personalization.
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The Solution
TO THE NEW engaged as a technology services partner for Frequency’s product engineering division including DevOps-as-a-Service providing 24*7 managed services.

TO THE NEW’s CloudKeeper solution was implemented for Frequency’s AWS cloud infrastructure and provided guaranteed savings on the overall billing as well as a heavily discounted pricing for CloudFront.

In addition to this, TO THE NEW’s AWS cost analysis platform CK LensTM helped Frequency achieve resource-level cost visibility across AWS services.

In addition, TO THE NEW helped achieve more to the customer, than just cost savings.
  • perkbox1
    Solution1
    Listing of all unused resources like legacy snapshots, unused instances and disks, load balancers etc.
  • perkbox2
    Solution2
    Implementing lifecycle policy to move data from S3 to Glacier and enabling CloudFront data compression to reduce storage costs
  • Solution4
    Solution3
    Using Virtual Private Cloud endpoint gateway to reduce data processing charges
  • perkbox4
    Solution4
    Replacing classic load balancers with a single Application Load Balancer to reduce the data transfer cost
  • perkbox4
    Solution4
    Discontinuing log printing onto monitoring systems & enabling data retention policies to reduce data ingestion and retention costs
  • perkbox6
    perkbox3
    Configuring cost deviation alerts based on custom-thresholds & rules defined for expected monthly budget, specific services cost and average daily cost
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